Toshiba competes in South African Solar Challenge

Toshiba’s team Kenjiro Shinozuka recently competed in the Sasol South African Solar Challenge, a race for solar powered cars that saw local and international teams competing over some of South Africa’s most gruelling terrain over ten days to test the abilities of these uniquely engineered vehicles.

The race, which took place from the 19 – 28 September 2012, set out to promote renewable energy and clean mobility, and saw teams racing in vehicles that they had engineered and built to compete in the 5400km cross-country event.

The seven-member team Kenjiro Shinozuka, sponsored by Toshiba, kept fellow competitors on their toes during the course of the 10 day event, applying pressure to the leading teams each day.

“We are incredibly proud to have been a part of this race,” says Yoshio Abe, managing director at Toshiba Southern Africa. “Not only does it support Toshiba’s commitment to innovation in energy efficiency, it also allows for us to be associated with this exciting motoring technology that will inevitably change the way that cars are designed and manufactured in the future.”

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Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems.

Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.

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Yoshio Abe, assistant to Toshiba’s company president, and TGFZ director for Sub Saharan Africa.

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