Toshiba leads in East African notebook market

Toshiba Gulf FZE is the number one vendor for notebook market sales in East Africa including Kenya, Uganda, Ethiopia and Tanzania, according to the latest International Data Corporation’s (IDC) CY 2013 final results.

Toshiba holds the top position in East Africa with a high market share of 23% and a massive year over year growth of 118% in CY 2013. In addition, Toshiba has exhibited market dominance by achieving number one position in Jordan and Saudi Arabia respectively. Toshiba has a high market share of 30% in Jordan, and 24% in KSA.

“Our continued efforts to develop and offer innovative products, services and programmes towards our customers and partners have driven us to strengthen our position in the market. We’ll continue to support our customers with value added services and a range of mobile computing solutions to further enhance customer satisfaction,” shares Santosh Varghese, GM, Digital Products & Services, Toshiba Gulf.

“This significant growth reflects the investments Toshiba has made in the region with having a steady stock availability, a rebate program for partners, strategic promotions and smart marketing approach for high visibility,” explains Manish Kewalramani, business development manager for East Africa and West Africa, Toshiba Gulf FZE. “This year, we aim to sustain this position through focusing on the B2B segment,” he adds.

In 2013, Toshiba introduced a wide range of platforms across its laptops, Tablets, All-in-One PC, and Ultrabook including its first convertible Ultrabooks – the Satellite U920t & the Portégé Z10t, which has helped address a complete range of customer requirements, from entry level, to experienced and professional users.

“In spite of the tough market situation especially in second and third quarter of 2013, Toshiba has been able to achieve the top position in the East Africa region with an impressive 118% annual growth due to unprecedented innovations we introduced in our latest products, and our healthy channel partnerships,” remarks Varghese.

Toshiba’s sell out driven strategy has proven to be a success. This has helped in keeping the days of inventory healthy, in addition to proper management of inventory, lifecycle and channel cash flow. The active monitoring of the lifecycle of the products has guaranteed the sell-through process and has enabled Toshiba to ensure that the stocks in the channel are refreshed with the latest Toshiba products.

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